As creative editor and producer, worked closely with founder/creative director to develop brand voice and persona. Authored copy for all touch-points including product, packaging, technical, marketing and physical collateral. Concepted, created, and produced marketing, editorial and campaign content.
Solid & Striped
Worked with creative teams to hone and develop social brand voice. Authored branded copy for all touch-points including social media, digital marketing assets, and physical collateral for Resort 2017.
Work was done at Matte Projects
Authored scripts for social and paid advertising, short documentary featuring designer Chris Bangle, website copy and animation assets. Project Redspace culminated in an immersive experience at the LA Auto Show and a launch event party. Work was done at Blend LA for CHTC Motors.
Managing editor. Lead creative team, directed and identified content strategy, and managed freelance contributors.
Product copywriter and editor. Worked with founders to hone and develop brand voice. Edited sitewide branded copy, authored copy for all touch points including product and digital marketing assets.
In addition to managing portfolios and media as International Director, worked closely with founder to hone brand in voice, persona. Implemented current best practices, design and content guidelines as well as editorial direction for in-house magazine, Portfolio.
Food Fork Love
Generation and management of editorial projects, including concept, content, structure, layout and design from conception through to completion. Direction of web design and development teams to ensure translation of brand into visual and online product.