Solid & Striped
Worked with creative teams to hone and develop social brand voice. Authored branded copy for all touch-points including social media, digital marketing assets, and physical collateral.
Work was done at Matte Projects.
As creative editor and producer, worked closely with founder/creative director to develop brand voice and persona. Authored copy for all touch-points including product, packaging, technical, marketing and physical collateral. Concepted, created, and produced marketing, editorial and campaign content.
Product copywriter and editor. Worked with founders to hone and develop brand voice. Edited sitewide branded copy, authored copy for all touch points including product and digital marketing assets.
In addition to managing portfolio and media as International Director, worked closely with founder to hone brand in voice, persona and design. Implemented current best practices, design and content guidelines as well as in-house magazine, Portfolio.
Food Fork Love
Generation and management of editorial projects, including concept, content, structure, layout and design from conception through to completion. Direction of web design and development teams to ensure translation of brand into visual and online product.