JVBCOM
eDITORIAL DIRECTOR
Created editorial guide, internal and external facing brand documents, training manuals and internal communication, defined and lead brand tone and voice, both written and visual, maintained brand integrity across all touch points.
Developed go-to-market editorial strategy and franchise, marketing and acquisition KPI’s guided by overarching brand narrative and goals. Creative direction of all content across platforms under ECD/EIC, lead editorial research, digital, social media and marketing initiatives. Management of in-house JVBCOM team and freelance talent, content calendars, market research.
Lead special projects and partnerships in the luxury sector across categories and media, including pitching, strategy, content creation and production. Regularly commissioned, edited and wrote featured content.
Paid & Organic MARKETING
CREATIVE DIRECTION
Writing/Editing/COMMS
PARTNERSHIPS
Editorial
THE NEW JVBCOM
Redefining luxury as a conscious lifestyle.
Juliavonboehm.com caters to a discerning, well-informed and independent audience. A lifestyle destination, JVBCOM is for those who seek an intentionally designed life.
Rooted in fashion, JVBCOM demystifies the exclusionary notion of luxury, couture and heritage, providing a unique avenue of connection for a diverse audience by leveraging a unique network of industry insiders and storied body of work.
FASHION
BEAUTY
WELLNESS
TRAVEL
SOCIAL
A conversational touch point, JVBCOM social media accounts offer a conversation that evolves beyond the editorial. A place to connect with feature interviews through “A Moment with” videos, learn tips and how-to styling tricks, catch JVB approved products and runway looks, and see a little bit more behind the scene.
