Brand & Editorial STORYTELLER
CREATIVE DIRECTION
Direction for any project that requires strategic creative and a story that evokes emotion. From digital to product, written to visual, I take ideas and refine them with an intuitive approach that clarifies narrative and invites audiences inside the brand.
PRODUCTION
Guiding projects from inception through to completion while managing communication and workflow across stakeholders and teams. Bringing together unique and diverse talent is where my passion to connect and my virgo tendencies work in tandem.
STRATEGY
Content, editorial, marketing. User centric strategy that leverages various resources, tools, and mediums to meet business and publishing goals. Drive traffic, hit conversions, and broaden partnerships with a data driven approach but above all else, spark conversation.
EDITORIAL DIRECTOR
MATTE PROJECTS
MATTE IS A CREATIVE STUDIO AT THE CONVERGENCE OF HYPE, STORYTELLING, AND DESIGN.
MARKETING | SOCIAL
equinox media
EQX+, The unrivaled collective.
Sweat with Equinox, ride with SoulCycle, throw down with Rumble, recover with TB12, and more—only on the Equinox+ app. Iconic instructors and immersive live and on-demand classes across the Equinox+ portfolio of luxury fitness brands including SoulCycle. A streaming service with a dedicated social following that looks to owned channel content as a primary touchpoint for community, on and off the SoulCycle at home Bike, and outside the app.
BRAND STRATEGY | EDITORIAL
JVBCOM
A DIGITAL LIFESTYLE PLATFORM
Rooted in fashion, JVBCOM is InStyle Fashion Director and celebrity stylist Julia von Boehm’s online magazine. An editorial destination that seeks to redefine luxury with a conscious twist, JVBCOM equips readers with insider info, tips, tricks and how-to’s to help curate a personally designed, conscious lifestyle.
CREATIVE PRODUCTION
AMI AMALIA
LUXURY PARTNERSHIP
A luxury partnership between Ami Amalia knitwear and Julia von Boehm, resulting in “the perfect sweater”, Julia von Boehm’s first product offering.
Saving Tomorrow Today | DOCUMENTARY | University of Phoenix
